As a social media manager I work with multiple clients and social media accounts including my own! It can be difficult to organize, create and schedule all this content and still have to time to live my life!
One of the biggest reasons people come to me is because the simply do not have time to do all the things that they think they should be doing on social while managing a business and home. In this post I am going to share how I research, organize, create and curate content then schedule it for my social media. I’m not going to lie to you here, social media is a tonne of work, but this workflow will help you manage “ALL” the things that you need to do to grow your social with your own content.
Based on your research, put together a plan for the month. Think about a few things.
Brain dump any and everything that is relevant to your target audience based on the above research that you have done then create and curate content around those ideas and topics. Search the Internet, YouTube, Pinterest or Facebook for content to share on your social platforms that resonate with your audience. This can include viral videos, quotes and articles that you can mix in with your own content to be more diverse. This will also help you create your own content for your audience.
Types of Content that you can create for your business includes:
Create a schedule of your posts based on the content that you have created and collected. Determine what your goals are for the week/month or quarter and schedule that content in a way that makes sense with your business' timeline and over arching themes. Plan your daily posts based on what you can commit to.
Once you have your schedule created go ahead an schedule your content! Depending on your posting frequency and the platforms you are using you should consider a scheduler tool. There are multiple tools out there that you can use that can post to multiple platforms and do a variety of tasks that will make your life so much easier!! One of my favorite tools for Pinterest and Instagram is Tailwind if you'd like to try it.
To make your life a little simpler I have created a list of my Favorite FREE (or Cheap) Social Media Management Tools. This list of tools, programs and apps will help you to save time and money while creating a killer social media following for your business!!
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21/4/2018 02:27:16 am
To be able to gain thousands of likes in a short span of time is amazing. That means people have been wanting for fan page since then! By the way, you should also reduce worth-reading content on your website or fan page. It's your advantage because we all know that Facebook is the biggest social media application right now with millions of accounts there. But above all, content is everything that's why you should incest in it!
5/6/2018 06:52:17 pm
This reminds me of one of my block mates back in my college days. He started to think of an idea on how to manage his schedule at the same time, having fun. We were both marketing majors and he started to put up blogs on the net and perform his skills. I will say that having researches are really hard ones. You must have a lot of patience and passion for what you are doing. It is really hard to gather legit information. Thank you so much for this, this is so useful.
8/3/2019 01:43:17 pm
Great video jam-packed with tons of valuable info!
16/9/2022 09:50:01 pm
Great blog, I enjoyed reading it
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My name is Melanie Stoppler and I am a mompreneur! I am passionate about many things in my life including being a wife, mother, coffee connoisseur, wine lover & a social media marketing strategist.