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Every.Single.Successful client I have has said the exact same thing to me, “I do not have time to spend on social media.” When your business is booming you simply do not have the time to post on social media and honestly, most of my clients are so busy growing a business that they do not actually have a strategy when it comes to marketing and social media. In fact, most simply post because they have been told it's important and that they need it but do not actually know what drives engagement, creates leads or generates sales. Posting random content and hoping for the best is just not an effective strategy and most definitely is not worth spending your time on.
However, a well thought out, actionable social media marketing strategy can be just thing to catapult your business to the next level and the secret is that it does not need to consume all your time and energy! Do I have your attention now? Below are the steps I use when working with a client to plan their content:
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AuthorMy name is Melanie Stoppler and I am a mompreneur! I am passionate about many things in my life including being a wife, mother, coffee connoisseur, wine lover & a social media marketing strategist. Categories
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November 2020
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