If you are cruising along in your business and have started to play around with Facebook Ads you may have heard of the Facebook Business Manager & Ads Manager. Now if you are wondering, "why would I need the Business and Ads Manager when I've gotten this far without it?"- then this post is for YOU!. At first it can feel a little intimidating but don't be afraid because it is definitely worth figuring out if you and your business are ready for it!
First let's start with the basics. Facebook is broke into 4 parts:
1. Facebook (most common part) - Where you browse your Facebook feed.
2. Business Manager - Gives you control of your Facebook and allows for an external team to work with your Facebook Business Pages, Groups or Apps.
3. Ads Manager - Allows you to better control ad payment options, manage objectives, analyze outcomes & insights for your ads.
4. Power Editor - Is for larger, more advanced advertisers who want to create, edit and publish multiple ads at once and have precise control of their campaigns (Facebook).
But why do I need the Business & Ads Manager?
1. You can run and track your ads
2. Manage assets such as your Pages and Ad Accounts
3. Add an agencies or marketing partners to help manage your business. For example, you may be interested in hiring a social media manager or VA to help with your Business Page and ads.
4. It's separate for your personal profile so you don't have to worry about mixing personal and business content on your Facebook.
5. Manage multiple Ad accounts and Facebook Assets
6. More in depth report and insights into your audience and advertising outcomes.
7. It's FREE and available to everyone
8. Helps curb Facebook scrolling and lesson distraction!
As a social media manager, both the Business and Ads Manager make it possible for me to work with your Facebook Pages or Groups while you still keep the ultimate control of your account. However, I do want to warn you, that it may change the way you manage your Facebook Business Page.
When you try access your page you via Facebook.com you will see your business page listed under the "Business Manager" vs "Your Pages" (see the image below). What this means is that to access your Business page you will have to do so through the Business Manager vs Facebook.com.
In the Business Manager your Page will look exactly the same but the color is grey vs blue. (See the image below.) Everything is still the same but it has a little different look, you don't get distracted by your Facebook Feed, you can hire help and still maintain your accounts control AND you have WAY more options for ads and insights.
Where this gets inconvenient is if you post to your Business Page off of your mobile device. You no longer will have access to your Business Page via Facebook Mobile App. Now I do a lot of posting via the desktop so this isn't really a problem for me but if you use mobile it can be frustrating when you are sharing content via Facebook Mobile. I get around this by using the Facebook Pages App and my desktop. You can also share the post in a message to yourself then grab the URL and schedule it or share it from your desktop or the FB Pages Mobile App.
It's also important to note that if you use the ads manager you can use the FB Ads App to manage your ads. One reason I really like using these two apps and the Business Manager is the fact that I don't get distracted with scrolling when I go into them. I get right to my business and don't mess around with the millions of distractions that is Facebook!!
If you are not ready to give up your mobile access you may want to think twice about setting it up. The Facebook Mobile App access is a problem for some as they like its convenience. Admittedly, it took some getting used to but now that I've made the switch I love it. Also, I am a social media manager so I am part of many different business' Facebook Pages, Groups and Ad accounts. I definitely recommend using it if you are running a lot of ads or looking for someone to manage your accounts. For more info about the Ads Manager and how to be more efficient with your ad spending make sure you read this post.
If you are still interested in the Business and Ads Manager, ask yourself these three questions before you set-up the account:
1. Do you have more than 1 person working on your business marketing or managing your current Facebook or Instagram business presence?
2. You manage multiple Facebook or Instagram accounts - Facebook Pages. Instagram Accounts or Ad accounts?
3. You are wanting to grow your business and are considering hiring external help.
So, now that you know some of the pros and cons to using FB Business and Ads Manager you can go and set-up your own accounts!! It's not that difficult to set-up, just head on over to the two links mentioned below and Facebook will walk you through it!!
Facebook Business Manager
Facebook Ads Manager
And if you're still not convinced, don't take my word for it, check out this blog post by Buffer for a more in depth overview of the Ads Manager.
Once you have set-up these two accounts and want to Boost a post the "right" way head on over and check out my newest post that explains how to effectively boost a post on the Ads Manager!
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My name is Melanie Stoppler and I am a mompreneur! I am passionate about many things in my life including being a wife, mother, coffee connoisseur, wine lover & a social media marketing strategist.