Case Study: Instagram Strategy

Organic Instagram Growth

Don't you just love when you see actual results on your social media? I'm talking virality on Facebook post, huge engagement on an Instagram post or countless Pins of Blog post!! Growth and engagement on a social media account make me giddy!! It is the best feeling in the world when your hard work actually pays off, especially when it's for a client. Many people think that social media marketers just play around on Facebook and scroll Instagram stories but if you are using social media for your business you know that there is soooooooo much more to it than just scrolling, liking and posting pretty pictures! Social media requires time, a thoughtful strategy, creativity and some technical skill to build an engaged following of target leads for your business.
As a freelance social media manager and digital marketer I LOVE it when my clients have big success with their marketing efforts because it means that they are growing an engaged, targeted community of raving fans which inevitably generates leads and sales which equals more growth, opportunity and money for my clients! Social media can be an amazing tool for your business but without a thoughtful, strategic and targeted plan you will likely see very little return on your investment of time, energy and even money. I don't know about you, but I like my money and I covet my time - especially because I cannot get any more of it!
This is an Instagram case study that showcases one of my coaching client's organic growth in less than 3 months with ZERO ads (no additional money spent)!!

About The Client:
Melissa, a Registered Dietitian and nutrition superhero, is passionate about educating and serving her clients. She strongly believes in preventing and treating medical conditions with healthy living education and specifically tailored diets. She believes that real health starts with real food and ensures that her clients receive the education and tools they need to live a healthier lifestyle.

​The Goal:

• Grow an engaged, loyal Instagram following of raving fans!
• Cultivate a positive brand image by creating and sharing educational, informative and fun content.
• Educate community about healthy weight loss, habits and eating.

The Strategy:

• Share engaging, educational content created cultivated for our audience.
• Research and implement a targeted hashtag strategy.
• Increase engagement and build the community.

The Target Market:
Men, women & parents looking to lose weight to improve their quality of life and overall health. People that believe in preventing and treating medical conditions with healthy living, education and a tailored diets. 

​The Results:

• Steady growth of raving, engaged fans and solid leads.
• A consistent social media presence.
• Established a positive brand image and established client as a local, trusted leader and expert in the nutrition industry.
• Follower Increase of 3425 in less than 3 months
• 460% Increase in Engagement
• 472% increase in Post Likes

100% Organic Instagram Growth Case Study

​The Conclusion:
Social media and digital marketing is all about testing what works and when you have a well-rounded media presence with content that is engaging, provides value and speaks to your ideal audience, you become the expert your perfect customer turns to.

Case Study: Organic Instagram Growth

To find out more or if you have questions about growing your Instagram schedule a discovery call with me or check out a few more of my blog posts!