The holiday season is here! Can you believe it? I know I can’t! While the excitement builds, and you’re busy planning on a personal end, it’s important to start getting your business into holiday marketing mode as well. It can take time to organize for such a large promotion, so getting started early will make it much simpler! Here are 5 tips to get started preparing your business for the holidays.
When getting in the spirit of the holidays, its important to do your research. Look at what happened last year in your business, that of your competitors, in your industry and in other similar industries. You need to take the time to do the proper research to ensure that you have a solid holiday marketing plan and offers. Doing this research is something that many business owners don’t prioritize, however, its going to be essential to your success during the holiday season.
During the research phase, set solid goals for your holiday marketing efforts and create a simple step by step plan to reach them.
Create Your Offers
Everyone, and I mean everyone, is looking to score a deal during the holiday season. Think about the products or services you offer. Then think about what you would be looking for at this time of the year if you were in your ideal client’s shoes. Create a list of offer ideas and take some time to stew on them. Giving yourself some time by creating your offers in advance, gives you the opportunity to determine which options are the best fit for you to offer.
Are you ready for the holidays?
Now, I don't mean is your Christmas shopping done. What I am asking is if your business is ready for the Holiday Season? Do you have a plan for your holiday marketing and social media?
Have you decided what your holiday offering is? Do you know where and how you are going to market your products and services this season? When your shipping deadlines are? No?
Don't worry, I am sharing my planning strategy that will guarantee the best Christmas season your business has ever seen!! (And who knows, maybe you'll enjoy the holidays with your friends and family a little more this year!)
I don't know about you but I CRASHED into September. The summer is over, the kids are back to school, back to activities and back to routine! And on top of what's happening in our families, our businesses also tend to get busy. Before we know it BAM it's October 1st and Black Friday is LESS THAN 2 MONTHS AWAY!!!
My goal is to get you holiday ready. Create a plan and execute it. So lets get started!!
My name is Melanie Stoppler and I am a mompreneur! I am passionate about many things in my life including being a wife, mother, coffee connoisseur, wine lover & a social media marketing strategist.