Every.Single.Successful client I have has said the exact same thing to me, “I do not have time to spend on social media.” When your business is booming you simply do not have the time to post on social media and honestly, most of my clients are so busy growing a business that they do not actually have a strategy when it comes to marketing and social media. In fact, most simply post because they have been told it's important and that they need it but do not actually know what drives engagement, creates leads or generates sales. Posting random content and hoping for the best is just not an effective strategy and most definitely is not worth spending your time on.
However, a well thought out, actionable social media marketing strategy can be just thing to catapult your business to the next level and the secret is that it does not need to consume all your time and energy! Do I have your attention now?
Below are the steps I use when working with a client to plan their content:
The holiday season is here! Can you believe it? I know I can’t! While the excitement builds, and you’re busy planning on a personal end, it’s important to start getting your business into holiday marketing mode as well. It can take time to organize for such a large promotion, so getting started early will make it much simpler! Here are 5 tips to get started preparing your business for the holidays.
When getting in the spirit of the holidays, its important to do your research. Look at what happened last year in your business, that of your competitors, in your industry and in other similar industries. You need to take the time to do the proper research to ensure that you have a solid holiday marketing plan and offers. Doing this research is something that many business owners don’t prioritize, however, its going to be essential to your success during the holiday season.
During the research phase, set solid goals for your holiday marketing efforts and create a simple step by step plan to reach them.
Create Your Offers
Everyone, and I mean everyone, is looking to score a deal during the holiday season. Think about the products or services you offer. Then think about what you would be looking for at this time of the year if you were in your ideal client’s shoes. Create a list of offer ideas and take some time to stew on them. Giving yourself some time by creating your offers in advance, gives you the opportunity to determine which options are the best fit for you to offer.
Are you ready for the holidays?
Now, I don't mean is your Christmas shopping done. What I am asking is if your business is ready for the Holiday Season? Do you have a plan for your holiday marketing and social media?
Have you decided what your holiday offering is? Do you know where and how you are going to market your products and services this season? When your shipping deadlines are? No?
Don't worry, I am sharing my planning strategy that will guarantee the best Christmas season your business has ever seen!! (And who knows, maybe you'll enjoy the holidays with your friends and family a little more this year!)
I don't know about you but I CRASHED into September. The summer is over, the kids are back to school, back to activities and back to routine! And on top of what's happening in our families, our businesses also tend to get busy. Before we know it BAM it's October 1st and Black Friday is LESS THAN 2 MONTHS AWAY!!!
My goal is to get you holiday ready. Create a plan and execute it. So lets get started!!
As a social media manager I work with multiple clients and social media accounts including my own! It can be difficult to organize, create and schedule all this content and still have to time to live my life!
One of the biggest reasons people come to me is because the simply do not have time to do all the things that they think they should be doing on social while managing a business and home. In this post I am going to share how I research, organize, create and curate content then schedule it for my social media. I’m not going to lie to you here, social media is a tonne of work, but this workflow will help you manage “ALL” the things that you need to do to grow your social with your own content.
Based on your research, put together a plan for the month. Think about a few things.
Brain dump any and everything that is relevant to your target audience based on the above research that you have done then create and curate content around those ideas and topics. Search the Internet, YouTube, Pinterest or Facebook for content to share on your social platforms that resonate with your audience. This can include viral videos, quotes and articles that you can mix in with your own content to be more diverse. This will also help you create your own content for your audience.
Types of Content that you can create for your business includes:
Create a schedule of your posts based on the content that you have created and collected. Determine what your goals are for the week/month or quarter and schedule that content in a way that makes sense with your business' timeline and over arching themes. Plan your daily posts based on what you can commit to.
Once you have your schedule created go ahead an schedule your content! Depending on your posting frequency and the platforms you are using you should consider a scheduler tool. There are multiple tools out there that you can use that can post to multiple platforms and do a variety of tasks that will make your life so much easier!! One of my favorite tools for Pinterest and Instagram is Tailwind if you'd like to try it.
To make your life a little simpler I have created a list of my Favorite FREE (or Cheap) Social Media Management Tools. This list of tools, programs and apps will help you to save time and money while creating a killer social media following for your business!!
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My name is Melanie Stoppler and I am a mompreneur! I am passionate about many things in my life including being a wife, mother, coffee connoisseur, wine lover & a social media marketing strategist.