Are you ready for the holidays?
Now, I don't mean is your Christmas shopping done. What I am asking is if your business is ready for the Holiday Season? Do you have a plan for your holiday marketing and social media?
Have you decided what your holiday offering is? Do you know where and how you are going to market your products and services this season? When your shipping deadlines are? No?
Don't worry, I am sharing my planning strategy that will guarantee the best Christmas season your business has ever seen!! (And who knows, maybe you'll enjoy the holidays with your friends and family a little more this year!)
I don't know about you but I CRASHED into September. The summer is over, the kids are back to school, back to activities and back to routine! And on top of what's happening in our families, our businesses also tend to get busy. Before we know it BAM it's October 1st and Black Friday is LESS THAN 2 MONTHS AWAY!!!
My goal is to get you holiday ready. Create a plan and execute it. So lets get started!!
As a social media manager I work with multiple clients and social media accounts including my own! It can be difficult to organize, create and schedule all this content and still have to time to live my life!
One of the biggest reasons people come to me is because the simply do not have time to do all the things that they think they should be doing on social while managing a business and home. In this post I am going to share how I research, organize, create and curate content then schedule it for my social media. I’m not going to lie to you here, social media is a tonne of work, but this workflow will help you manage “ALL” the things that you need to do to grow your social with your own content.
Based on your research, put together a plan for the month. Think about a few things.
Brain dump any and everything that is relevant to your target audience based on the above research that you have done then create and curate content around those ideas and topics. Search the Internet, YouTube, Pinterest or Facebook for content to share on your social platforms that resonate with your audience. This can include viral videos, quotes and articles that you can mix in with your own content to be more diverse. This will also help you create your own content for your audience.
Types of Content that you can create for your business includes:
Create a schedule of your posts based on the content that you have created and collected. Determine what your goals are for the week/month or quarter and schedule that content in a way that makes sense with your business' timeline and over arching themes. Plan your daily posts based on what you can commit to.
Once you have your schedule created go ahead an schedule your content! Depending on your posting frequency and the platforms you are using you should consider a scheduler tool. There are multiple tools out there that you can use that can post to multiple platforms and do a variety of tasks that will make your life so much easier!! One of my favorite tools for Pinterest and Instagram is Tailwind if you'd like to try it.
To make your life a little simpler I have created a list of my Favorite FREE (or Cheap) Social Media Management Tools. This list of tools, programs and apps will help you to save time and money while creating a killer social media following for your business!!
This page contains affiliate links and we have advertising relationships with the stores and companies in this post.
My name is Melanie Stoppler and I am a mompreneur! I am passionate about many things in my life including being a wife, mother, coffee connoisseur, wine lover & a social media marketing strategist.