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Every.Single.Successful client I have has said the exact same thing to me, “I do not have time to spend on social media.” When your business is booming you simply do not have the time to post on social media and honestly, most of my clients are so busy growing a business that they do not actually have a strategy when it comes to marketing and social media. In fact, most simply post because they have been told it's important and that they need it but do not actually know what drives engagement, creates leads or generates sales. Posting random content and hoping for the best is just not an effective strategy and most definitely is not worth spending your time on.
However, a well thought out, actionable social media marketing strategy can be just thing to catapult your business to the next level and the secret is that it does not need to consume all your time and energy! Do I have your attention now? Below are the steps I use when working with a client to plan their content:
Create a list like the one above when planning your content then determine what the posts will be:
Here is a simple look at what a weekly plan would look like for myself:
You can easily implement this process into your own content planning and creation. The trick is to not overthink it, keep it simple and focused on your overall goal. If your goal is to grow your Instagram following do not lose sight of that. Pick one goal for a quarter or month, depending on the goal, and then simply plan your content around actionable steps which make that goal achievable.
Now that you have the road map to planning your content it's time to start creating it. So many of us focus on "what to post" and get caught up creating the perfect content plan that we fail to actually create the content. Time to start planning and creating!! In over your head? If you are looking for some extra support with planning and creating your content or simply do not have the time to manage your social media book a free discovery call with Melanie.
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AuthorMy name is Melanie Stoppler and I am a mompreneur! I am passionate about many things in my life including being a wife, mother, coffee connoisseur, wine lover & a social media marketing strategist. Categories
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November 2020
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