Holiday Marketing Tips For A Small Business

5 Ways to get your business ready for the Christmas season.

The holiday season is here! Can you believe it? I know I can’t! While the excitement builds, and you’re busy planning on a personal end, it’s important to start getting your business into holiday marketing mode as well. It can take time to organize for such a large promotion, so getting started early will make it much simpler! Here are 5 tips to get started preparing your business for the holidays.

Market Research
When getting in the spirit of the holidays, its important to do your research. Look at what happened last year in your business, that of your competitors, in your industry and in other similar industries. You need to take the time to do the proper research to ensure that you have a solid holiday marketing plan and offers. Doing this research is something that many business owners don’t prioritize, however, its going to be essential to your success during the holiday season.
During the research phase, set solid goals for your holiday marketing efforts and create a simple step by step plan to reach them.

Create Your Offers
Everyone, and I mean everyone, is looking to score a deal during the holiday season. Think about the products or services you offer. Then think about what you would be looking for at this time of the year if you were in your ideal client’s shoes. Create a list of offer ideas and take some time to stew on them. Giving yourself some time by creating your offers in advance, gives you the opportunity to determine which options are the best fit for you to offer.

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Work Smarter
We’ve all heard the saying-work smarter, not harder. As the holiday season picks up, so do the engagements, obligations, and general busy-ness of life. Being disorganized in your business during this busy time is not something you need either. Working smarter is a critical part of owning a business at any time of the year. Time blocking or creating to do lists are both excellent ways to work smarter. Create a realistic plan for each day and carry it out to the best of your ability to ensure you’ve got your business ready for the holidays in advance.

​Get Organized
Organization is the foundation of a successful business and will save your sanity. The following items need to be on your to do list leading up to your holidays.

1. Schedule social media posts for your business in advance. There are many options to schedule your content that are user friendly and helpful (insert affiliate link if you have one).
2. Create all holiday marketing graphics, branded for your business or hire someone to create them for you. (link to the social media ideas blog)
3. Stay on top of engagement on your social media profiles or hire someone to take care of it for you.
4. Draft any copy you will need to use to promote your holiday offers through social media ads.
5. Create an organizational process to stay on top of the orders/service requests you will receive from your offers.

Treat Yourself
During the craziness of the holiday season on both personal and professional levels, don’t forget to take care of yourself first. Take the time out of your day to exercise, get that pedicure you’ve been putting off, or take a day to watch Netflix and drink tea by the warm fireplace. Whatever it is you need to do to feel rejuvenated and fresh, be sure to work it into your routine. A fresh faced you will always be more productive with that to do list you’ve made!

For more info, check out my recent blog post that will help you set up an Easy Holiday Marketing Plan.  I also offer FREE discovery calls if you are interested in a more individualized, tailored approach to your business specifically. You can book a call here! 

Cheers to successful holiday season!
XOXO
​Melanie

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